Introduction to Marketing

Course Details

Good marketing has become an increasingly vital ingredient for business success. Good marketing, however, is no accident, but a result of careful planning and execution.

Skills Development

Employees and managers that participate in this training gain a better understanding of :

• the role and function of marketing;
• understand what influences customer buying behaviour and,
• know the elements of the marketing mix and how to apply and adapt the marketing mix to satisfy customers’ needs.

Organisational Benefits

Participants in this workshop gain a better appreciation of customer’s needs and wants; understand what motivates customer to buy and apply and adapt the marketing mix to satisfy customer needs and wants and hence create customer loyalty. This will help to maximize sales productivity and aid in the formulation of marketing plan and strategy implementation and control.

Course Content

• What is marketing?
• What is marketed?
• Marketing core concepts
• New marketing realities
• Companies orientation towards the marketplace
• The marketing mix
• Introduction to marketing plan and strategy

Target Audience:

This course is for every sales and marketing professionals and other functional managers who wants to broaden their knowledge of marketing

Fee: Per participant which will cover course materials, bags, tea/lunch break will be made available on request

Duration: 5 days